https://www.aspireiq.com/influencer-marketing-roi/best-practices/
Over the years, the industry’s definition of ‘return on investment’ has been oversimplified. Influencer marketing ROI today is not solely defined by short-term sales or vanity metrics. To extrapolate true ROI, brands need to understand these 4 primary ways to define both the short-term and long-term impact of their programs.
How to measure influencer marketing ROI - the right way - AspireIQ
https://www.aspireiq.com/influencer-marketing-roi/resources/
Be the smartest marketer in the room with our ROI presentation template. From A to B, this template will give you everything you need to prove the payoff of an influencer marketing campaign and get buy-in from your leadership team.
Campaign Wrap Deck Template [MAKE A COPY]
Influencer marketing ROI means different things to different brands. But ultimately, it comes down to understanding the #1 objective that’s valuable to your business. In this cheat sheet, we outline 4 common influencer marketing goals and the best ways to measure success.
Influencer marketing can boost many different areas of your business, from brand awareness to sales. To measure your return-on-investment accurately, you first need to figure out your goals and priorities. For example, are you looking to create high-quality content at scale or increase brand recognition?
Take this quiz to learn how to track ROI based on your unique goals.