Communities are online places where your target audience hangs out: Facebook Groups, Discord, Slack, Telegram, WhatsApp group chats, forums.
The idea is to join such a community and become an active member. Then leverage these relationships to support your growth efforts.
I recommend joining a small community, up to 200 members. It is easy to get lost in big ones. Also, mods in big groups are paranoid and quick to ban for any self-promotion.
Find a community that matches your SaaS topic. If you are building a product for startups, you can navigate to Appendix → List of startup communities and pick any.
I’m sorry, but I don’t have a list of communities for every niche. But I can help you find the one that fits your project if you ask for help here: https://mrr.guide/community
Only join communities of people you want to sell to. If you're building an HR tool, it makes no sense to pitch it in a Solo Founders chat because people there are obviously solo makers who don't hire. If your pitch is irrelevant, it will be considered spam.
Join and introduce yourself and your work. Don't generate the text with AI - write it personally to avoid sounding generic.
Try to adapt your pitch to the community you are joining. E.g. if you join a freelancers group, mention your past freelancing experience.
If it is relevant, the people may ask some questions. Respond to them all with high effort. Don't copy and paste text from your landing page. Communicate. It sells better when you talk to people like they are people, not leads or users.
Example of a good intro: “Hi, my name is Alex! I’m from Georgia. For the last few months, I’ve been working on my own website builder. It is called <product name + URL>. I aim to create the simplest possible site maker in the world! Happy to join. Feel free to ask me to roast your landing page. I love it.”
After the intro message, show up every day and contribute to the conversations. It doesn’t have to be deep. Just a casual chat. Share your experience, your perspective, some relevant links you have bookmarked.
Use all opportunities to help people when they ask. You can Google or use ChatGPT to find a solution and give it to them. Ask relevant questions which you are truly interested in discussing. Share cool blog posts, tweets, resources that you have found. Promote the product’s or content of other members on your 𝕏.
Do this for a month. You will quickly become a valuable and respected community member. People will like you and feel like they owe you. The admins of the group will think of you as a top member. Admins like such people, because their community quality highly rely on having such members.