The B2B Content Marketing Report

Original research for Backlinko analysing the state of content marketing in 2021

I scoped and planned this research project, and carried out all research and data analysis myself. I wrote the full report and worked with the Backlinko team on edits (including style and tone of voice).

🔥 The report was shared 1000+ times on social media in first month of publication

💬 There are over 200 comments on the article - a conversation starter

🔗 There are 193 backlinks to this report which is now 4 years old - a trusted resource