Session Overview

This backfills the local AI Visibility Audit session log from 2026-05-22. The objective was to measure how Perplexity, ChatGPT, Gemini/AI Overviews, and Claude cite Sam Aguiar Injury Lawyers versus competitors in Louisville, Lexington, and statewide Kentucky, then produce a report, recommendations, and immediate deliverables.

What Was Completed

• Built audit_runner.py to send 25 queries to 4 AI models and score the firm plus 13 competitors.
• Built build_report.py to analyze raw JSON and emit the human report.
• Ran the audit for 100 AI calls total; 75 succeeded.
• Diagnosed two dead API keys in the vault: Perplexity primary and Gemini.
• Switched the runner to use the working PERPLEXITY_DEEP_RESEARCH_API_KEY.
• Re-ran the audit successfully on Perplexity, OpenAI, and Claude.
• Wrote the comprehensive report at Marketing_project/ai-visibility/audit-2026-05-22.md.

Key Findings

1. Sam Aguiar Injury Lawyers was the most-cited domain in AI responses, with 91 citations.
2. Hughes & Coleman beat SA cross-model by total score, especially in Lexington, dog bite, delivery truck, and Perplexity informational queries.
3. ChatGPT only named SA on 2 of 25 queries, both branded Sam Aguiar queries.
4. Lexington car accident lawyer was a complete gap across the working models.
5. Informational Kentucky-law explainer queries scored 0 on Perplexity for SA.

What Was Tried And Did Not Work

• Gemini coverage was blocked by GEMINI_API_KEY returning an invalid-key error.
• The primary PERPLEXITY_API_KEY returned 401.
• The run succeeded only after switching to the working Perplexity deep-research key.