Project Specification

Our goal is to create a unique brand that solidifies Bablyonchain as an infrastructure project in the Bitcoin ecosystem and reflects its progress.

The following process is divided into a set of milestones to optimise for high quality, speed, and flexibility.

After each milestone, our teams can reflect on the collaboration and make potential adjustments. The duration is standardised but can be flexible depending on the desired depth of visual exploration.

Branding Sprint Scope (starting at $60,780)

Milestone 1

Brand Definition Workshops + Scoping

3 Days

Price

USDC $2,780

Before getting started with the visual identity design, we review your mission, values and audiences.

After the branding workshops, we collaboratively scope the proposal to include all details for the rest of the milestones.


Milestone 2 (optional)

Discovery Research

min. 2 Weeks

Price

Base cost, incl. 1 stakeholder group $7,200

Each additional stakeholder group

Discovery research significantly increases clarity over your positioning in the market. Our report delivers deep insights into your stakeholders’ and customers’ needs, fuelling the subsequent design process.

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Case Study: YieldNest

Our process

Deliverables


Milestone 3

Visual Identity Design

2 - 4 Weeks

Price

TBD after Milestone 1

Starting at $17,500

The goal is to translate them into a unique visual representation of your brand, ensure consistency in marketing material in the future, and help you establish an authentic connection to your target audience.

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/23293600-8c86-4f4f-9c97-057bd7faaa27/95486207-0133-4a4a-893f-705d09c0790c/deep-work-logo-border-dark_square.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/23293600-8c86-4f4f-9c97-057bd7faaa27/95486207-0133-4a4a-893f-705d09c0790c/deep-work-logo-border-dark_square.svg" width="40px" /> Flexible Duration The exact duration of the process can be adjusted based on your need for speed and appetite for exploration:

Fast A short visual exploration phase results in a faster completion of the brand book. Case Study: Unlock Protocol - Online Workshops Unlock Protocol - Design and Brand Book

Extended Longer design exploration period and more design iterations extend the duration of this phase. Case Study: MakerDAO - Online Workshops MakerDAO - Design, Assets, Brand Book

Flexible We can also keep the scope flexible by adding a buffer which may or may not be used. Unused payments will be refunded.

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Our process

Deliverables


Milestone 4

Website Design Sprint

3 Weeks

Price

TBD after Milestone 1

Starting at $27,000

In a series of exploration and alignment workshops we will create the exact outline of the website. The workshops guarantee buy-in from all team members within hours.

After the subsequent design phase we will test the website with potential clients. User testing ensures that your target audience feels connected to your brand messaging.

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Case Studies:

Bitquery (Standard)

MakerDAO - Spark (Explorative)

Process & Roles

Deliverables


Milestone 5

Webflow Implementation

2 Weeks

Price

TBD after Milestone 1

Starting at $13,500