Prepared by Chaitali Khadse | Date: April 15, 2025 | Version: 1.1

Executive Summary

This BRD outlines the design and implementation of a digital-first, soft credit pull-based personal loan pre-qualification experience. It is intended to improve application funnel performance, customer satisfaction, and regulatory compliance readiness.

💼 My Role

• Conducted stakeholder interviews with legal, tech, and marketing
• Authored full BRD using agile methodology
• Drove cross-functional alignment across teams
• Delivered requirements ready for sprint execution

Business Impact

These improvements were designed to increase funnel conversion by 35% and reduce application abandonment by 40%, directly aligning with digital origination KPIs

Project Purpose and Description

Purpose: To implement a fast, secure, and frictionless digital journey that allows customers to determine their loan eligibility without impacting their credit scores

• Enables real-time loan eligibility check
• Removes friction in early application stages
• Creates a compliant and customer-friendly funnel

Business Need: Digital-savvy consumers expect near-instant credit decisions. Financial institutions that cannot deliver pre-qualification risk losing applicants to more agile platforms. The current full-application funnel is complex, lacks transparency, and results in high abandonment

Business Drivers

• [ ] Growing competition in digital lending
• [ ] Shift toward fully online loan origination
• [ ] Increased demand for eligibility transparency before commitment