Image by Dynamic Wang via https://unsplash.com/@dynamicwang
Forever 21 is an American fast fashion retailer headquartered in Los Angeles, California. It is known for its low-priced clothings for men and women including accessories.
"To provide shoppers with an unprecedented selection of today's fashions with affordable prices."
"To inspire all customers shopping experience by providing a captivating and exciting store environment with a never-ending flow of fun, on-trend fashion at a great value."
Image by Dynamic Wang via https://unsplash.com/@dynamicwang
Buy it now, or it's gone
Customers can enjoy a shopping experience as the store provides a fun environment full of trendy clothes. They have the chance to be creative and feel comfortable with its variety of sizes.
Selling clothes in variety of sizes and styles at an affordable price.
Image by Dynamic Wang via https://unsplash.com/@dynamicwang
The current logo is a simple font that's easy on the eyes however, it doesn't provoke any emotions to be able to catch someone's attention. It's memorable and minimalist. The downside is that it looks cheap and effortless so there's definitely a room for improvement. A more modern look with an edgy style yet still holding the previous brand image would be a great development.
The current color palette consists of black and white with a pop of color such as yelllow and pink. However, switching it up to more muted colors can hold a modern image and attract new audience. The same thing goes for the typography as well. Changing the fonts to a modern, minimalist one can give the brand a fresh and a powerful look.
