Transforming Fleet Management into Seamless Car Sharing Experience

Project Overview

Challenge

Transform ÖBB's manual vehicle fleet operations into a comprehensive digital car sharing platform serving both customers and internal operations.

Key Results

• 150% increase in vehicle utilization
• 60% improvement in operational efficiency
• 40% reduction in service coordination time

The Problem

Research Question

"How might we transform ÖBB's manual vehicle fleet management into a seamless digital car sharing experience that serves both customers and internal operations?"

Pain Points Identified

For Customers

• No real-time visibility into vehicle availability
• Manual, time-consuming booking process
• Uncertainty about vehicle location and condition
• High booking abandonment rate (60%)