<aside> 💡 B.H.A.G stands for Big Hairy Audacious Goal, a concept from the book, Built to Last: Successful Habits of Visionary Companies by James Collins and Jerry Porras, a B.H.A.G is a long term goal that changes the very nature of a company's existence. Like the moon mission, a real B.H.A.G is clear and compelling and serves as a unifying focal point of effort - often creating immense pride. It has a distinct finish line, so you can know when the goal is reached. B.H.A.G's are bigger, bolder and more powerful than regular long and short-term goals.


Your Big Hairy Audacious Goal