Main Question: Who is the ideal customer?
Basic Info ● Name: Eugene ● Age: 32 ● Gender: Male ● Income: 100k, working for DOD or engineering firm ● Children, Marital Status: Yes married, 2 kids, ages 5, 3 ● Type of friends: Work friends (coworkers: Ted, Jorge, Clarice; personal 3 close friends; total network ~1000) ● Goals, values, barriers, pain points:
Goal:
Provide for his family
Take a two week vacation every year (DOD allows 1 extra week between Christmas/New Year)
Invest, grow wealth, Retire (~55-60)
Look smart in front of his wife and kids (probably doesn't care too much about looking stylish, since he is an engineer, more focused on looking smart)
Values:
Career (looking smart at work)
Consistency of work (engineers don't like to be interrupted, like being in state of flow)
Family time
Education, learning, science, math, technology
Barriers:
Losing job due to government sequestration or major contract failing
Working too much, being on call
Not enough time to get a masters degree
Missing vacation due to sudden travel to Oklahoma
Looking poorly dressed and therefore kids/wife make fun of him
Pain Points:
Traffic and commute
Pesky coworkers and boss over the shoulder, tough decisions, deadlines!
Comes home from work tired every day
Safety risks
Doesn't know how to eat healthy or have the time to eat healthy
Sleep deprived
CONSUMABLES AND CONTENT ● Books/Authors:
● Stores/Brands:
-Tesla
-Neralink
-Lockheed
-Boeing
-Blue Origin
-Honewell ● Groceries/Diets They Follow:
-Pizza and diet coke
-Ramen
-unhealthy lifestyle
-coffee ● Magazines: