<aside> ☝ This project was recreated from the memory after was released. I was not planning to write about this project and didn't collect drafts and evidence. Most drafts and evidence were lost and I can't provide them in this case study. I learned this lesson and all projects from 2020 have drafts and evidence.

Thank you for understanding 🙏

</aside>

Product

RetargetApp—a service that makes easy to run ads on Facebook, Instagram and Google for online store owners at Shopify, BigCommerce and WooCommerce.

Vision

People will spend less than 5 minutes daily to run and manage ads.

Mission

Make ads easy and efficient.

Overview

Mostly non-expert in ad people doesn't know what ad budget is suited their store needs. They usually set a minimum budget to test a new tool. This is reasonable action from their side but... unfortunately, this is not working. Let's see why.

1. The first point is store traffic As more traffic, you have—more budget you need. When you set a low budget and have a high traffic ad budget will be spent in a couple of hours and an ad campaign will not reach all your store visitors.
2. The second point is competition for the consumer The higher demand for a client made a higher ad price you need to pay to show ads to potential buyers.
3. The third one is Facebook learning phase feature Facebook spend 7–14 days to optimize its pacing algorithm. During this time the ROAS is usually low.