| Trigger? | Intent | Audience | Frequency | Content | New event required |
|---|---|---|---|---|---|
| First time app install | Conversions, Redirect to offers page | All app downloads, no purchase | One time | App exclusive limited time offer {Offer body} | |
| Abandoned cart | Conversions, Here’s a deal for you to complete purchase | Add to cart, no purchase | T, T+2 | Here’s a deal for you to complete purchase | |
| Signup | Account signup | Items viewed, No signup | T+1 | Signup to get access to exclusive offers | |
| Search | Conversions, you were looking for x? | Search, no purchase | Dynamic | We saw you were looking for x, how about a n% off to complete the purchase? | Yes |
| Items back in stock | Engagement | All | Dynamic | Our most loved product y is back in stock, go purchase it now before it goes out of stock again | Yes |
| Order status change | Post purchase experience | Purchase, order status state change | Dynamic | ||
| Local wishlist purchase conversion | Purchase | T+1 | |||
| New video content in app | Engagement | All | Dynamic | We’ve added a new video “Title” come check it out | Yes |
| New products added | Engagement | All | Dynamic | We’re launching a new product, come get exclusive early access to it | Yes |
| New offer in app | Purchase | All | Dynamic | We have an exclusive offer for you {offer} | Yes |
Ideas