🌸 Welcome Flow Lifecycle Strategy

Customer Onboarding & Revenue Optimization System

Aurelia Skin · 2026

Role: Lifecycle / Email Marketing Strategy (End-to-end)

Outcome: Built a 5-email onboarding system designed to convert subscribers into first-time customers.

🌸 At a glance (what I did + impact)

Scope: Built an end-to-end 5-email Welcome Flow (strategy + system design + creative direction)

<aside> 🌿

Role: Lifecycle / Email Marketing Strategy (100% owned)

• Defined lifecycle framework + journey stages
• Designed segmentation/exit logic (purchase-based flow exit)
• Structured the 5-email sequence + objectives
• Established design system + email template framework
• Monitored performance via dashboard </aside>

<aside> 🌸

Results (KPI snapshot)

• 5,000 subscribers
• 58.4% open rate · 9.8% click rate
• 3.6% conversion rate · 180 orders
• $12,240 revenue </aside>

✿ Executive summary

Aurelia Skin needed a structured onboarding experience to turn new subscribers into first-time customers while building brand trust and product understanding.

Solution: A 5-email Welcome Flow designed as a lifecycle system (education-first, trust-building, conversion-ready).

Core idea: The right information at the right stage reduces friction and increases purchase confidence.

🌿 Business context (Aurelia Skin)

Aurelia Skin is a premium skincare brand focused on science-backed formulations that simplify modern skincare routines.