[what was done before, what results. etc]

Tone of Voice

Brand Voice: The brand’s “voice” sounds caring, friendly, cozy, and steady.

What we use: Emoji

Text style and rhythm: Calm and caring, like a conversation with a friend or loved one. No slang, easy, and simple. Use up to 2–3 sentences per paragraph of text. Calm rhythm. We advise something with love, not “sell”