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Audiences

Organize your Audiences

Create a Dataset

Create a SQL Audience

Add Source to a Dataset

Transform an Audience

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FAQ

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Audiences

An Audience is an entity combining several data Sources, applying them to Preparation steps, and adding Computed fields.

For instance, you can create an Audience to:

1. Combine Salesforce’s contacts and Zendesk’s customer service tickets.
2. Add computed fields like nb of tickets per contact, date of the latest ticket.

Here are other terms related to the Audiences that you might come across:

• Business categories

  A Business category enables you to label what kind of data your Source/Audience is dealing with.

  It is very convenient to help another user quickly grasp the context.

  It also helps Octolis suggest Preparation steps and Computed fields that might suit your needs.

• Preparation steps

  Preparation steps enable you to manipulate the raw data coming from your Sources inside of your Audience.

  There are three main types of Preparation steps:

  • Data preparation: mostly technical work to put data in the right format (transform text to date, eliminate blank spaces...).
  • Business preparation: extract business value from raw data (get age from a date, split an email address to get its domain...).
  • Scores: compute an advanced score based on your raw data (LTV, churn, RFM segments...).

• Computed fields

👉 Next step

🥇 Create your first Audience

[Connections](https://octolis.notion.site/Connections-ad6581905bf24f5182698ca10c3d4987)

Sources

Audiences