COMPETITIVE PRICING INTELLIGENCE

Automated Data Collection for E-commerce Brands

Sukhbat Sukhbaatar | Competitive Intelligence Analyst

FEATURED PROJECT: Athletic Apparel Market Intelligence

Challenge: Premium athletic brands need real-time visibility into competitor pricing and product strategies to stay competitive in a crowded market.

Solution: Built automated competitive intelligence system tracking two major athletic apparel brands.

Execution:

• Coverage: 1,601 active SKUs across Ten Thousand and Vuori.
• Data Points: Name, Category, Original/Sale Price, and Variants.
• Performance: Complete catalog refresh in 10 minutes.

Results:

• Complete product catalog: 1,601 SKUs tracked across 4 normalized categories (Shirts, Shorts, Pants, Other)
• Price gap analysis: Identified 52% pricing difference in shirts, 35% in shorts - actionable insights for competitive positioning
• Discount intelligence: Real-time tracking shows Vuori's 50% current discount vs TenThousand's selective approach
• Interactive dashboard: Filter by store, category, price range - export to CSV/Excel/JSON
• 10-minute refresh capability: Can re-scrape entire catalog in under 10 minutes for always-current data

Key Insights Discovered:

• Inverse pricing strategies: Vuori charges 52% more for shirts ($109 vs $72), TenThousand charges 35% more for shorts ($97 vs $72)
• Category-specific positioning: Vuori focuses on premium shirts/basics, TenThousand on performance shorts/pants