Yotta helps Americans make better financial decisions by using behavioral psychology and gamification to make it fun and easy to make good decisions. We have grown from $0 to hundreds of millions in dollars deposited through word of mouth and referrals. Yotta is backed by world-class investors like Base10, Core Innovation Capital, YCombinator, Slow Ventures, Ken Moelis, and Cliff Asness. Yotta was recently featured in Bloomberg.
40% of Americans are unable to come up with $400 in an emergency, yet the average household spends $640/year on the lottery, despite the lottery being the worst economic value proposition there is. Why does this dichotomy exist? Because playing the lottery is instantly gratifying and saving isn't.
We are making saving money instantly gratifying so that people can get the long term benefit. Our first product is Yotta Savings, a savings account that gives savers the chance to win exciting prizes on a weekly basis through a gamified sweepstakes.
We were inspired by Premium Bonds, a program in the UK that works the exact same way and has over $100 billion in deposits from over 1/3 of the British population. This concept has been hugely successful in every country it's been tried in, but it was illegal in the U.S until 2015.
We believe that in the next 10 years, Americans will save hundreds of billions of dollars in prize-linked savings accounts.
We are looking for an associate growth marketer to work alongside our Head of Growth (Trevor Ford) to drive strategic marketing initiatives. This person will play a pivotal role in defining our growth strategy and scaling our business, from our current 150k users to millions more.
As an early employee, you would have the opportunity to implement key brand and media decisions for the bank of the future. Banking is one of the last industries to be disrupted by technology so there will be no shortage of hard problems to solve as we grow.