Brand Picked: Suta

Part 1: 2 Organic Instagram Stories (Concept + Flow)

Story Concept 1: “From Thread to Thought”

• Intention: Take the audience through the life of a saree—from handloom to final styling.
• Visual Flow:
  1. Clip 1: Close-up boomerang of yarn being spun.
  2. Clip 2: Slow pan of a weaver at work.
  3. Clip 3: Final product on hanger.
  4. Clip 4: Reel of model styling in 3 ways.
  5. Sticker: “Which look is your vibe?” with poll.
• Why it works: Connects the audience emotionally to the product story.

Mock Video for the story:

Story 1 - SUTA From Thread to Thought (1).mp4

Story Concept 2: “Suta Soul Sundays”

• Intention: Build community + highlight user-generated content.
• Visual Flow:
  1. Clip 1: “#SutaSoul of the Week” — UGC photo of a customer.
  2. Clip 2: Screenshot of customer caption/story.
  3. Clip 3: Q&A box - “Want to be featured next week?”
  4. Clip 4: Reel suggestion - “Style your fave Suta piece + tag us!”

📊 Part 2: Instagram Strategy Breakdown

About the Brand:

Suta celebrates traditional Indian weaves with a modern flair. Their sarees are soft, breathable, and deeply rooted in emotion, worn by people of all genders and generations.