1️⃣ About the Brand

Suta Bombay is a contemporary Indian fashion brand founded by sisters Sujata and Taniya Biswas, known for its soft, handwoven sarees and blouses that blend traditional craftsmanship with modern comfort.

Rooted in simplicity and sustainability, Suta empowers artisans across India while creating inclusive, soulful fashion that celebrates real stories and diverse beauty.

With its signature mulmul cotton sarees, earthy designs, and community-first approach, Suta has grown into a beloved label that invites women to drape themselves in pieces that feel as good as they look.

2️⃣ Target Audience

• Women aged 22 to 45
• Modern, conscious consumers
• Includes corporate employees

3️⃣ Platform Presence and Performance

• 764k followers
• 13.2k posts
• Posting frequency: 3 to 5 times per day
• Average performance:
  • Likes per post: 325
  • Comments per post: 16
  • Engagement rate: 0.5%

4️⃣ Content Strategy

• Content Pillars:
  • Brand + product promotion
  • RTB (influencer marketing)
  • Offline event announcements (regular)
• Goals:
  • Product promotion
  • Website visits
  • Sale promotions
  • Collection launch announcements
• Format split:
  • Reel : Static = 4 : 2