Organic Story Design

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1️⃣ About the Brand: Global Desi

Global Desi is a vibrant, boho-chic fashion brand that celebrates the free spirit of the modern Indian woman. Launched in 2007 under the umbrella of House of Anita Dongre, Global Desi beautifully blends Indian aesthetics with global trends, creating contemporary ethnic wear that’s stylish, comfortable, and effortlessly elegant.

From playful prints and earthy hues to flowy silhouettes and handcrafted details, every Global Desi piece tells a story of culture, color, and creativity — perfect for brunches, vacations, casual outings, or festive gatherings.

Designed for women who embrace their roots while exploring the world, Global Desi is all about making ethnic wear feel fresh, fun, and fashionable.


2️⃣ Target Audience


3️⃣ Platform Presence and Performance