Primary Goals:

✔️ Client Acquisition - Generate leads from brands that want social media services

✔️ Brand Awareness - Build visibility among the industry (other social media managers, agencies, freelancers)

Target Audiences:

👩‍💼 For Client Acquisition: Founders, brand managers, marketing heads of small-medium brands

👩‍💻 For Brand Awareness: Fellow SMMs, agency owners, freelancers, marketers

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Tone-of-Voice: Chic, classy, educative with a touch of wit (Aligns with the brand identity and the female founders’ persona)

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🪣Content Buckets:

1️⃣ Authority Building (position the agency as an expert)

🎯 Serves: Brand awareness + indirectly clients

💡 Topics:

• SMM hacks / Canva updates
• Platform updates (e.g. Instagram algo changes)
• Mini audits: “Here’s how X brand can improve its Reels strategy”
• Strategy insights: “3 reasons your posts aren’t converting”

2️⃣ Content & Creativity (showcase skills + client-attracting work)

🎯 Serves: Client acquisition + awareness

💡 Topics: