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[Platform]_[Type]_[Funnel]_[AngleKeyword]_[Status]_vX.ext
| Component | Example | Notes |
|---|---|---|
| Platform | IG / FB / TikTok / YT | Use short codes (IG = Instagram) |
| Type | Reel / UGC / Static / Ad | Match asset type |
| Funnel | TOFU / MOFU / BOFU | Align to persona journey stage |
| AngleKeyword | e.g. Empower / Herbs / Family | 1–2 word version of angle |
| Status | Draft / Final / Approved | Indicates handoff/readiness stage |
| vX | v1, v2, v3… | Use when versions are updated |
| ext | .mp4 / .mov / .jpg / .srt … | Format varies by output |
IG_Reel_TOFU_Empower_Final_v1.mp4TikTok_UGC_MOFU_Herbs_Draft_v2.movFB_Static_BOFU_Promo_Approved_v1.jpgYT_Ad_TOFU_Family_Final_v1.srtswift
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/Cedar Planters/