Aspiring Business Owner

The business-owners-to-be that make up part of our user-base. These are the people that won't quite make use of the platform as much we we hope, but they're a segment of the market that could eventually become major-adopters.

Steven Gillespie

"I wish I had the right tools to beautifully promote my work and my hobby online, maybe then I could drive more clients and turn this into a real business one day"

Bio

Steven is a millennial who has recently assimilated into the real world. He's not letting people tell him what is and isn't possible, and is pursuing a photography career while working part-time at a restaurant. Between balancing school, work and his freelance photography endeavor, he wants to regularly post on social media to keep himself at the top of people's minds. He doesn't just want to post basic static images, but would love to present his photography work using beautiful animated video, as he notices much more engagement with that form of media. Steven is always on the go, his phone is everything to him.

Age: 24

Job: Freelance Photographer (side gig)

Location: Los Angeles, CA

Status: Single

Income: $32,000

Demeanor: Kind, Focused

Behaviors

• Loves being behind the camera and making his clients look their best.
• Friendly and warm person
• Can tell you all about the history of KODAK and the types of lenses he owns.

Goals

• Wants to turn his hobby into a business one day
• Wants to post engaging & high quality social media videos about his work
• Improve his brand presence so that he can start justifying higher rates from his clients

Pain Points

• Doesn't have time to spend on complex software
• Doesn't have money to spend on high-production value custom videos
• Needs a solution that is mobile friendly, since he's always on his phone.

Brands

Canon, Instagram, VSCO, Squarespace, Uber, ZARA

Favorite Blogs/Websites

Joe Rogan, MTV, RollingStone,

Why wouldn't they buy?

Don't have time to learn new tools

Our elevator pitch to them

We can help you turn your hobby into a business faster and more effectively than anything else for a penny on the dollar.

What problems can we solve this person?

We can help Steven produce wonderful looking video campaigns for his social media/website that'll help him take his brand to the right place and generate serious customers.