| Date | Name | Role | Version | Comments |
|---|---|---|---|---|
| @January 23, 2023 | John Doe | Founder | 0.1 | Initial draft |
| Name | Project Role | Contact for |
|---|---|---|
| John Doe | Project lead | Clarifications on user flow, product design & strategy. |
| Isaac Hobb | Tech | Anything front end, back end or data engineering |
| Emma Crosby | Marketing & Admissions | Anything around email drips for admissions |
| Justice Hill | Onboarding & Experience | Anything around email drips for activation |
Help the audience understand the context behind why we are doing this project.
I am who I am trying to outcome/job. But problem/barrier because root cause which makes me feel emotion
What success looks like?
What are you not trying to achieve, so the team is fixated on the goals and does not divert?
If we achieve/enable X, then user behavior Y changes in this way, leading to positive metrics Z. Include guesses for the size of the win on specific metrics, using past launches as a baseline.