Proceso

• Content inventory: Examination of a website to locate and identify existing site content
• Content audit: Evaluation of content usefulness, accuracy, tone of voice, and overall effectiveness
• Information grouping: Definition of user-centered relationships between content
• Taxonomy development: Definition of a standardized naming convention (controlled vocabulary) to apply to all site content
• Descriptive information creation: Definition of useful metadata that can be utilized to generate “Related Link” lists or other navigation components that aid discovery

Elementos

Page title and headlines

Tone and style

Who are you writing your headlines for: people or robots? Of course, you want to write a headline that’s meaningful—even delightful—for the humans who are looking at your content. But that doesn’t mean you shouldn’t also optimize for search engines. You can do both.

Write two different versions of your headline. One that’s designed for human readers, who appreciate style, humor, and even the occasional pun. Write a different headline that’s crammed full of SEO-friendly keywords, and let Google (and your internal search engine) chew it up and spit it back out. Taken together, that gives you four possible options:

1. Short, colloquial
2. Long, colloquial
3. Short, SEO-optimized
4. Long, SEO-optimized

<aside> 💡 SEO y UX

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