April Mullen is currently the Director of Brand and Content Marketing at SparkPost. She has over 14 years working in email for brands, agencies and in martech.
Outside of SparkPost, Mullen has been an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis since 2013. In June of 2016, Mullen co-founded Women of Email, an organization with over 5,000 members on six continents that is aimed at driving positive change for women in the email marketing niche.
Content has been a huge focus for marketing for quite some time. The rising popularity of newsletters presents new opportunities, though. With newsletters, content timing, cadence and curation can set expectations for your consumers much like in a strong publishing model. This can drive increased engagement, revenue and brand advocacy. In this session, we'll examine what you should be considering when it comes to creating newsletters that take the best of the publishing world to accelerate your marketing.