Classification: To be learned and tested

B2B Outbound Strategy for AR in Marketing & Training

I think we need a multi-channel outreach strategy targeting the right decision-makers in each industry.

1. Low-Hanging Fruit Role That Acts as Right Decision-Makers

• Marketing Use Case: CMO, Brand Managers, Digital Marketing Heads, Innovation Managers, Digital Activation, etc
• Training Use Case: HR Directors, Learning & Development (L&D) Heads, Training Managers, Operations Managers, HSE, etc

2. Outbound Strategy per Sector

1. FMCG & Retail (Marketing Use Case)

   Who to Target?

   • Brand & Marketing Directors

     • Brand Manager
     • Brand Strategist

   • Trade Marketing Managers

   • Innovation & Digital Experience Leads

     Outbound Approach:

     LinkedIn Connection/Email

     • Find the right role on LinkedIn and send a message about how AR can boost customer engagement through interactive packaging or immersive campaigns. → focus on the output, give them a sample
     • Linkedin sample message: “Hi Mba xx, I came across your recent campaign for Yupi. At Assemblr, we specialize in AR experiences that boost brand engagement. I'd love to share how our tech can enhance customer interaction. Let’s connect!”

     Attend Industry Events & Conferences

     • FMCG Summits, Retail Innovation Conferences, Digital Marketing Events (masih PR nih)
       • Mungkin nextnya bisa kita cari event2 yang possible untuk didatangin di bulan April

     Email Personalization Strategy:

     • Use case studies from past successful AR campaigns (e.g., Silverqueen, Pocky proposal).
     • Offer a 15-minute free demo on how AR can be integrated into their campaigns.

1. Banking & Finance (Marketing & Training)

   Who to Target?

   • Digital Banking Heads
   • Customer Experience (CX) Directors
   • HR / Training & Development Managers
   • IT Solution

   Outbound Approach:

   LinkedIn & Email Pitch:

   • Position AR as a tool for more efficient troubleshooting, financial education and engaging customer brochures.
   • Highlight how it can reduce customer onboarding time and improve engagement with financial products.

   Leverage Existing Partnerships:

   • Since Assemblr worked with BCA and BNI use these as credibility points.

1. Automotive (Marketing & Training)

   Who to Target?

   • Product Marketing Managers
   • Dealer Network & Training Managers
   • Customer Experience (CX) Directors

   Outreach Approach:

   LinkedIn Cold Outreach & Industry Webinars:

   • Offer an AR Showroom Demo, showing how AR can let customers visualize cars in 3D before purchase.

   Engage in Auto Industry Trade Shows:

   • Example: GIIAS (Gaikindo Indonesia International Auto Show)

   Target Car Dealership Networks:

   • Many car brands have dealership networks that need training; offer AR-based training solutions for technical learning.

1. Manufacturing & Industrial (Training & Maintenance)

   Who to Target?

   • Training & L&D Directors
   • Operations Managers
   • Engineering & Maintenance Heads

   Outreach Approach:

   LinkedIn & Industry Events

   • Offer AR-assisted equipment training and interactive safety manuals.
   • Linkedin sample message:“Hi xx, I noticed your company is leading in xx industry. We’ve developed AR solutions for immersive industrial training and maintenance. Would love to share insights—let’s connect!”

   Partnerships with Industrial Associations

   • try to explore APINDO, Indonesian Manufacturing Expo etc

1. Energy & Utilities (Training & Safety K3)

   Who to Target?

   • HSE (Health, Safety, Environment) Managers
   • L&D Directors
   • K3 Role

   Outreach Approach:

   Cold Email with AR Training Benefits

   • Highlight AR’s role in reducing accidents and improving workforce safety.

   Leverage Government & State-Owned Enterprise Networks and Case Study

   • Example: PLN, Pertamina

1. Marketing and Advertising

   Agency tuh ada banyaak banget, menurut data dari Rentech Digital, per 23 Januari 2025, terdapat total 6.533 agensi periklanan di Indonesia,jadi kita belum nemu yang pas aja.

   Who to Target?

   • Creative Directors
   • Digital Marketing Managers
   • Brand Strategists
   • Digital Activation

   Outbound Approach:

   Cold Email Outreach

   • Use a short, engaging subject line.
   • Personalize the intro by referencing their past work.
   • Show how AR can elevate their marketing strategy.
   • End with a clear call to action (CTA) (e.g., a quick call).

   Example Email:

   Subject: Elevate Your Campaigns with AR-Powered Engagement

   Hi mas xx,

   I came across [Brand/Agency]’s work on [Recent Campaign]—super creative! Given your focus on [marketing goal], I wanted to share how AR can enhance engagement and create more immersive experiences.

   We’ve helped brands like Silverqueen, WWF, Google to turn passive audiences into active participants through interactive AR activations, social filters, and gamified experiences. Would you be open to a quick call to explore ideas for your next campaign?

   I’ve attached a sample for you to review. Looking forward!