The circular economy has effects on all the product management phases.
Key takeaways:
The product strategy describes how to achieve the vision of the product. It is, along with product vision itself, customer feedback and business goals, a primary reference point for product development.
A circular product needs to have circularity as part of the product strategy. A clear circular product vision gives team members a shared basis for circular product development.
Key takeaways:
Physical products consist of components made of materials. Ideally, renewable, recycled, or already-used materials are used to produce the components of the product. Virgin material should be avoided.
The mining and processing of materials should cause no pollution of air, water, soil and other disturbances like light contamination or noise pollution.
Materials need to support the circular goals of avoiding waste. Therefor, materials need to be used effectively. Given the purpose of a product, virgin resources might yield better results when it comes to the overall environmental impact and resource need of a product.
All kinds of materials must be used efficiently. Material - no matter the origin - must not be wasted.
Additionally, material choice can be viewed through the lens of supply chain risk. Some essential materials may only be sourced from a limited number of suppliers or countries, which can create cost and availability risks. Replacing these materials and focusing circular economy efforts on critical materials can lower supply chain risks.
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