Apple Fitness+ Studio Expansion was a 12-month hybrid initiative designed to bridge the gap between digital fitness streaming and physical studio experiences.
The goal was to create Apple’s first-ever network of fitness studios, seamlessly integrated with its Fitness+ app and Apple ecosystem — redefining how users engage with movement, technology, and community.
“To deliver a truly hybrid wellness experience one where data, design, and human motivation intersect.”
Our team envisioned an ecosystem where Apple Watches track your heart rate in real-time, your Fitness+ app syncs to live instructors, and your studio experience personalizes itself to your energy, schedule, and goals.
The expansion was more than building a studio it was orchestrating a living ecosystem of architecture, operations, and technology.
Balancing physical buildouts with software integration introduced complexity: vendor dependencies, compliance hurdles, cost controls, and aggressive timelines.
The biggest challenge was synchronization how do you keep hardware, software, and human teams aligned when the “product” exists both online and on-site?