Mobile app analytics are essential to your development process for many reasons. They give you insights into how users are using your app, which parts of the app they interact with, and what actions they take within the app. You can then use these insights to come up with an action plan to further improve your product, like adding new features that the users seem to need, improving existing ones in a way that would make the users’ lives easier, or removing features that the users don’t seem to use. Setting up analytics for your app enables you to-
So what does it take to setup your own analytics dashboard? Based on our experience with Shopify brands we recommend setting up both -
Firebase/GA/CDP like Klaviyo
Firebase/ or any MMP - Event counts, funnel creation, audience segmentation (based on events), Channel wise traffic