👋 Let's get started!

We built this 18 step playbook as a resource to nail the establishment phase of your business - helping you take bold steps forward.

It's designed to be useful for those either pre-idea or are actively working at the early stages of your startup.

Add the Playblook to your Notion by clicking on Duplicate 👈

This playbook acts as a key feature in our Antler Academy live cohorts. Over 5 weeks you'll:

• Meet and work along side a collaborative group of builders.
• Join live workshops to flesh our key elements of the playbook including worked examples using Antler portfolio companies.
• Seek feedback from your cohort peers - so you get help moving in the right direction.

You can also power away independently on this playbook as a stand-alone resource.

• 🏃‍♀️ Getting started: How to use this playbook

• ⚡ Don't have any ideas? Here's some inspiration

<aside> ✌️ Let us know what you think! We launched this in Feb 2021 so your among the first users of this playbook in the Antler Academy. Ideas, suggestions, comments email Nic from the Antler Education team

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<aside> 🚧 Beep beep boop. This playbook references 💎 a 'showcase page' throughout. This is a new feature we're working on, predicted to launch mid-March 2021!

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Part 1: Ideating 💡

Mission

• Narrow in or revalidate your great startup opportunity

Integrate to your showcase page

• Prompt 3 on breaking down the opportunity should frame the 'Opportunity' section of your showcase page

• Prompt 4 on why you are the person / team to solve this should influence the 'Team' section of your showcase page

• 1/ Look for opportunities

• 2/ Apply the design thinking framework to your "long list" of opportunities to learn more and shape a solution

• 3/ Consider the characteristics of a good opportunity 💎📢

• 4/ Ensure you are the right person / team to crack this 💎

Part 2: Concepting 🎯

Mission

• Draw closer at what you’re going to bring to the world by converging on a series of hypothesis

Integrate to your showcase page

• Prompt 5 on your solution will influence the 'Product' section of your showcase page - communicating what you're bringing to market from the early days

• Prompt 7 on the strategic fundamentals will influence your 'Opportunity' section of the showcase page

• Primer

• 5/ Your solution 📢 💎

• 6/ Turn your vision on the opportunity in to a hypothesis tree 📢

• 7/ Consider the startup strategic fundamentals 💎

Part 3: Validating & Building 💬

Mission

• Get rich customer feedback to shape your product

Integrate to your showcase page

• Prompt 9 will shape the 'Product' section of your showcase page

• Primer

• 8/ Create a user feedback plan to test your underlying hypotheses

• 9/ The list of product features of the complete product vision that fulfil your customers needs 💎📢

• 10/ Your user feedback plan to test if the features of your product vision fulfil customer’s needs 📢

• 11/ Your plan to build the MVP