Case Study: 2023 Logport Annual Report Project

Project Overview

A comprehensive annual report development project for Logport, a Czech logistics park developer with a unique approach to sustainable and community-oriented development. The project served as a foundation for a future book about building sensible logistics parks in the 21st century.

The Client

Logport is a Czech company specializing in developing logistics parks across the Czech Republic. Their distinctive approach focuses on creating complex industrial zones in which they develop comprehensive infrastructure in cooperation with local municipalities.

Project Scope

• Development of a full annual report
• Integration of five core business principles
• Coverage of multiple development projects including Logport Prague West, Poldi Kladno, and Kladno South + Příbram
• Foundation work for a future book project

Key Objectives

The annual report positions Logport as a company with three key pillars:

• A fair developer focused on sustainable practices - implementing strict environmental criteria including rainwater harvesting, solar panels, green facades, and public green spaces
• A financially stable partner that brings positive economic impact - investing in local infrastructure and improving property values while maintaining transparent relationships with local governments
• A community-oriented developer - creating multi-functional zones that serve both commercial and public interests, with accessible spaces for leisure activities and commitment to improving quality of life for residents

Challenges I Faced as a Copywriter

Three main challenges faced during the 3-month project:

1. Balancing technical information with accessibility: Need to communicate complex development principles while maintaining readability for various stakeholders
2. Message consistency across multiple projects: Maintaining unified narrative across different development sites while highlighting unique aspects of each location
3. Emotional connection: Creating content that would resonate with readers and achieve the desired emotional response of seeing Logport as a welcome addition to their community