Annie Xiong

UGC Creator, Content Strategist & Campaign Manager

Skincare • Beauty • Lifestyle • Food • Tech • Apps

📍 Canada

📧 anniexiong.1009@gmail.com

📱 Instagram: @Annie_478 | TikTok: @Anniee_478

I create relatable, trendy, and clean short-form content that blends naturally into feeds while helping brands build trust, engagement, and conversions across TikTok and Instagram.

I don’t just create content - I help brands scale it. Currently managing and strategizing content for 2 ongoing campaigns, focusing on high-volume output, viral scripting, and performance optimization.

👋 About Me

I’m Annie, a multi-niche UGC creator specializing in skincare, beauty, lifestyle, food, tech, and app-based content. I focus on creating authentic, scroll-stopping videos that feel organic rather than overly scripted, making them ideal for both organic posting and paid campaigns. Before I transitioned full-time into UGC creations, I was in the Sales and Marketing field for 8 years.

📈 Strategy & Campaign Management

With a foundation in UGC content creation, I now primarily focus on building and scaling UGC systems for brands. I currently manage and optimize 2 ongoing campaigns, including dedicated content pages designed for performance, reach, and conversions.

• Manage creators across campaigns, including feedback, direction, and approvals
• Write and deliver viral-style scripts for consistent daily content
• Plan content angles based on trends, hooks, and what’s currently performing
• Scale campaigns by improving content output, structure, and consistency
• Track performance and adjust strategy to improve views and conversions