Contact

📍 Bellevue, WA

📖 Substack

💬 LinkedIn

💌 hello@yiannie.com

About Me

✨ Founder, Marketer, Writer, Artist

🇹🇼 Taiwanese American

♍ Virgo Sun/Libra Rising

🧠 INTP

Languages

🇺🇸 English

🇹🇼 Mandarin Chinese

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👋 Hi, I’m Annie — a creative entrepreneur at heart and marketer by trade.

I spent a decade in tech as a sales and marketing leader, co-founded a venture-backed startup, and earned my MBA from UCLA Anderson. My work has spanned launching products from 0→1, building brands and communities, crafting customer narratives, and positioning new ideas in competitive markets.

After leaving corporate, I am now building Burnout BFF and working independently with people bringing new work into the world — books, creative projects, and mission-driven ideas.

I’m also a writer and artist, which is why I care deeply about helping other creatives share their work with the people who will truly resonate. I approach marketing as storytelling — identifying a project’s strengths and amplifying what’s already true (instead of pushing or performing) so you can reach the audience it was meant for. In our work together, I’ll be part strategist, part sounding board, and part structure — helping you move from uncertainty to an actionable plan.

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📍Marketing Strategy Services

Marketing Strategy Sprint (4 Sessions)

What we’ll do:

• Session 1 — Foundations: Understanding marketing 101; Discuss goals, timeline, audience
• Session 2 — Positioning & Messaging: Positioning audit, value prop, key messaging workshop
• Session 3 — Go-to-market plan: Identify channels & distribution and draft GTM plan
• Session 4 — Actionable roadmap: Establish milestones and an actionable 30-day execution plan

What you’ll get:

• 4× 50-minute working sessions (one per week)
• A customized marketing strategy guide + 30-day action plan
• Async support between calls for quick questions

Investment:

• $999 (Payment plan available)

Optional Add-On: 1:1 Advisory Sessions with Annie

Continue working with me on a flexible, supportive basis after the Marketing Strategy Sprint to make sure your launch plan stays on track, your messaging lands, and you’re making decisions with confidence.

What it includes:

• 1:1 marketing advisory sessions (up to 2 per month, 50-min each)
• Light async support for quick questions or feedback
• Guidance on adapting your strategy as you go, refining messaging, and prioritizing next steps

Investment:

• $499/month (billed monthly, cancel anytime with 30-day notice)

This add-on is optional but designed to complement the strategy sprint.