Podbean

  1. Overall a slow month because of Thanksgiving in the US, we didn't do a recording one week. We also were trying out some strategy changes like publishing on Wednesdays instead of Thursday, and dealing with navigating new roles. December will likely be slow because of more US holidays, but smoother because of better organization, leading into a highly polished January.

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  1. Overall downloads increased 18.1% compared to the previous month. Excellent growth.

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  1. Most of our listeners are in the US.

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country_stats_202111_to_202111.csv

  1. There is a slight peak in listenership mid-week, due to both the recordings and episode drops happening. This tends to be the busiest time for most US based marketing efforts anyway. Stronger trends will likely emerge now that we've locked down workflows and are growing listenership.

  2. Most people listen on Apple and Spotify.

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  1. Newer episodes get downloaded more than older ones. Not shocking.

  2. We have poor retention rate. However, listenership is growing. What we're doing to expand our social media presence and increase consistency + engagement will help this snowball a little more.

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