Current Performance Baseline

Campaign Overview (Last 30 Days):

• Total Impressions: 1,681,668
• Total Reach: 1,045,234 students
• Total Clicks: 43,394
• Total Spend: ₹2,06,400
• Total Conversions: 2,359 app downloads
• Overall CTR: 2.58% (above 2.5% target)
• Average CPA: ₹87.49 (needs 35% improvement)

Performance by Campaign Type

Meta Ads Campaign Performance: Cost Per Acquisition Analysis

Campaign Efficiency Analysis:

1. Retargeting Campaigns: ₹38.16 CPA (Best performing - 82% efficiency above target)
2. Awareness Campaigns: ₹46.27 CPA (Good performance, room for creative refresh)
3. Conversion Campaigns: ₹152.57 CPA (High intent but expensive targeting)
4. Consideration Campaigns: ₹216.08 CPA (Requires immediate optimization)

CPA Optimization Strategy

High Priority Actions (Week 1-2)

1. Creative Refresh for Ad Fatigue (40-50% CTR improvement)