My journey begins back in the days when I was a computer engineering student at Bilkent University. It was during these years that I realized I had no knack for coding. Unaware to me, I accidentally found my first product-market fit when I worked with my school friends who were skilled coders on various school projects. I took on a role that involved tasks like documentation, report writing, preparing and giving presentations, and managing all communication with professors for our projects. Suddenly, I became the go-to student for all projects, even though I wasn't coding. Yes, the product marketing role I unknowingly embraced during my bachelor's years gradually shaped my entire future. Today, in my tech marketing role that I've been pursuing for many years, I lead teams and facilitate communication between groundbreaking technologies and the world. And this year, after completing the Content & Media Strategy Master's program, I take immense pride in being a master of branding and content strategy.
Professional Resume:
I am responsible for the entire content planning, execution, briefing, and reporting cycle for company’s thought leadership strategy. This includes conducting SEO analyses for articles on the monthly designated topic, transforming the results into a creative brief to share with the design team, setting up webinar invitation e-mail links and automation, writing and publishing key-takeaway blog posts, and creating and implementing weekly social media content aligned with the company's agenda and goals. 👉 Blog link
Monthly newsletter each month and webinar e-mailing (from creating landing pages to, setting up sender lists and to create flows for each segment) campaign sent out through HubSpot. 👉 Newsletter [link](file:///Users/tugbasertkaya/Desktop/Discover%20What's%20New:%20February%20Edition%20at%20Dayrize.html)
Management of professional social media accounts, collaborating end-to-end with design and product teams, and I've held full ownership of the accounts. 👉 Linkedin Company Page YouTube Account
Summary: Increasing brand awareness, establishing a presence in the market, managing the product launch process, maintaining and iteratively improving the brand identity, expanding in the Turkish market, and entering the European market.
Challenge: GoWit's SaaS product was innovative, with no competitors in the Turkish market, and the concept was just starting to gain traction in Europe and globally. The priority was not just to stand out among competitors but also to prepare the market for such a transformative change.
Solution: We developed a content strategy that prioritized staying up-to-date with the latest industry developments, relying on statistical data and expert opinions. Additionally, we focused on creating product-oriented content to inform users about the capabilities of the product. Since the company was in the pre-seed stage and preparing for an investment round, we started publishing a series of content under the "Get to know us" section to introduce ourselves and build trust.
Result: The generated awareness was monetized, establishing ourselves as early movers in a rising trend worldwide. Our content strategy was so successful that we consistently ranked in the top 3 among the major global competitors, according to LinkedIn.
Furthermore, the investor pitch I prepared was successful, resulting in the company securing a $1 million early-stage investment.
Measurement: Website traffic, social media engagement rate, growth rate of email lists.
Ps. Additionally, I initiated monthly newsletter email campaigns from the ground up to provide updates to GoWit's expanding list of contacts. Within a few months, the number of newsletter subscribers reached a significant milestone of 1.3K subscribers.
👉 Check out this link for the case study.