There are many people, religions, and companies that talk about their values. These values are usually 3-7 generally positive words or phrases to communicate what they stand for. These values implicitly communicate that they are more important than other values that may not be able to coexist easily.

By calling values Priorities, you are being more explicit that these things take importance over other values. When giving more context around a priority, it's essential to explain the ways in which it makes other priorities or values less important, and why. Examples are usually helpful, too.