Ambassador Program Outline

1. Objectives
2. Program Structure
3. Program Stages
   1. Stage 1: “Spread the Vision”
   2. Stage 2: “Become a Player"
   3. Stage 3: “Scale”
4. Our Ask to Ambassadors (Soft Expectations)
5. Program Set-Up
   1. Targeting
   2. Outreach
   3. Onboarding
6. Program Management
   1. Ongoing Participation
   2. Ambassador Coordinators
   3. Feedback
   4. Engagement
7. Keys to Success and KPIs

Objectives:

The objectives of the Ambassador Program are:

1. Maximize the reach of the Vision of FightPandemics
2. Increase the strength of our bond and connection with communities
3. Gain additional feedback from communities to improve our offering

Program Structure

Ambassadors can be educators, scientists, community leaders, celebrities, KOLs, journalists, writers, athletes, musicians, philosophers, philanthropists, etc.

Ambassador Requirement(s)

• The Golden Requirement: Must represent FightPandemics values

*No restrictions regarding minimum number of followers, maximum per country or city as the primary objective is to spread the fight pandemics as wide and deep as possible, every ambassador counts.

The Ambassador Council

12 Ambassadors will be selected from each of the 12 humanities disciplines (144 total) to form a Council. As such, this council functions as a comprehensive representation of the important components of society. To start, the council will likely be selected by FightPandemics, however the future vision is for the Council to be democratically selected by the entire pool of Ambassadors

• 12 Disciplines: Wheel of Cocreation

Council Responsibilities and Duties: To be defined, ideas:

Council Member Advantages: To be defined, ideas:

• Increased recognition and influence somehow?

Ambassador Categorization and Representation:

Categorizing ambassadors by the following will help measure coverage across these various dimensions.

• Audience: Local, Regional, and Global ( from deep penetration to wide reach)
• Geographically (Country, City)
• Ambassadors Representing Key Institutions (Universities, Foundations, NGOs)
• Ambassadors by Domain (UX/UI, Media, etc.)
• 12 Disciplines (Wheel of Cocreation)

Program Stages

The Ambassador program should evolve following the needs of FightPandemics, to do so we propose 3 stages for the program:

• Stage 1: “Spread the Vision”
• Stage 2: “Become a Player” Ambassadors Representing Key Institutions
• Stage 3: “Scale” Ambassadors by Domain

Our Ask to Ambassadors (Soft Expectations)

Social Media Support: