| Date | Name | Role | Version | Comments |
|---|---|---|---|---|
| @January 23, 2023 | John Doe | Founder | 0.1 | Initial draft |
<aside> <img src="/icons/backward_gray.svg" alt="/icons/backward_gray.svg" width="40px" /> *There is an approach called "working backwards" that is widely used at Amazon. They try to work backwards from the customer, rather than starting with an idea for a product and trying to bolt customers onto it. While working backwards can be applied to any specific product decision, this approach is especially important when developing new products or features.
For new initiatives a product manager typically starts by writing an internal press release announcing the finished product. The target audience for the press release is the new/updated product's customers, which can be retail customers or internal users of a tool or technology. Internal press releases are focused on the customer problem, how current solutions (internal or external) fail, and how the new product will blow away existing solutions.
If the benefits listed don't sound very interesting or exciting to customers, then perhaps they're not (and shouldn't be built). Instead, the product manager should keep iterating on the press release until they've come up with benefits that actually sound like benefits. Iterating on a press release is a lot less expensive than iterating on the product itself (and quicker!).*
</aside>
Name the product in a way the reader (i.e. your target customers) will understand.
Describe who the market for the product is and what benefit they get. One sentence only underneath the title.
Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.
Describe the problem your product solves.
Describe how your product elegantly solves the problem.
A quote from a spokesperson in your company.
Describe how easy it is to get started.