🌟 Introduction

This UX audit evaluates the mobile item-purchasing flow on Amazon and compares it with Myntra 🧾.

The goal is to map steps, measure speed/taps, understand user emotions 😃😐😠, and recommend improvements 💡 that reduce purchase time and increase conversions 🚀.

Tests were run on a Samsung F55 5G 📱, Android 14, using 5G mobile data 🌐 (logged-in, non-Prime).

1️⃣ Executive Summary

• ✅ Amazon checkout is reliable but feels heavy & cluttered.
• 🆚 Myntra completes the same journey in ~30 s / ~7 taps (vs ~45 s / ~11 taps on Amazon).
• ⚠️ Friction: sponsored clutter, extra checkout screens, Prime upsell.
• 🎯 Solutions: streamline checkout, limit irrelevant ads, refine upsell → could shorten flow by 30% and lift conversions 5–10%.

2️⃣ 🔍 Research & Methodology

Environment:

📱 Samsung F55 5G 📲 Android 14, Amazon v26.2

🌐 5G mobile data 👤 Logged in (non-Prime)

Approach:

1️⃣ Usability review of Amazon’s mobile purchasing journey

2️⃣ Step-by-step timing & screenshot capture

3️⃣ Competitive benchmarking (Myntra, Flipkart)

4️⃣ Prioritization: Severity × Effort × Business Impact