This is an experience gotten from my recently concluded course of Product Management on Entry Level. In this study, I was given a hypothetical situation where Amazon considers creating a web platform for purchasing vehicles which would be include financial aid and last-mile delivery of purchased vehicles to intending users
Risk/Importance Graph
User Interviews
| Questions | User1 | User2 | User3 |
|---|---|---|---|
| How did you purchase your car? | Physical hub visit | Physical hub visit | Online hub |
| Were you able to test drive the car before making a payment? If you were unable to test the car, would that hinder you from completing the purchase? | I was able to test drive; if I was unable to test the car, I would not purchase it | Yes | Yes |
| Were you offered to pay in cash, transfer, card payment? Were you also offered an instalment payment option? | Bank Transfer, Card Payment (Debit/Credit) | Bank Transfer | Bank Transfer |
| Were you provided a warranty on the car purchase? In case of any mechanical default | Yes | No | No |
| Would you have preferred the option of purchasing the card online and have it shipped to your doorstep for a fee? Please provide a supporting reason for your answer | No, | Yes | No. I don't want to go through the huddle of waiting and panicking |
| Would you proceed to purchase the car online, even though you are unsure about the physical condition of the car? If the condition is verified by the online car hub. | Yes | Yes | Yes |
After conclusion of the user interviews and critically reviewing their responses, we would arrive at our key assumptions to be tested with our pilot phase of our MVP