| Field | Details |
|---|---|
| Brand | Amaya Skin Essential |
| Industry | Natural Skincare and Hair Care — D2C India |
| Product | Onion Oil — Scalp and Hair Strengthening Treatment |
| My Role | Brand Designer + Product Strategist (Internship Assignment) |
| Focus | Packaging design, brand trust architecture, user psychology, purchase decision behavior |
| Methods | Competitor analysis, color psychology research, user empathy mapping, visual hierarchy design |
| Tools | Figma, Canva, SmartMockups, Gamma AI (presentation), personal analysis |
| Type | Internship assignment — packaging design and brand strategy for a real brand application |
This was not a self-initiated case study — it was an internship assignment. I was applying for a design internship and was given a real brief: design the packaging for Amaya Skin Essential's onion oil product. What started as a graphic design assignment became a lesson in how design decisions are actually product and business decisions.
I was new to packaging design at the time, but what I brought to this project was not technical skill — it was the ability to think about user psychology, brand positioning, and purchase behavior. I understood that a user buying natural hair oil makes their decision in seconds, and every visual element either builds trust or loses it.
I include this in my PM portfolio because it demonstrates product thinking applied to physical design — understanding users, making strategic decisions, and connecting design choices to business outcomes.
| 3C Test | Question | Answer |
|---|---|---|
| Company-relevant | Worth solving for the brand? | Yes — packaging is the first physical touchpoint between Amaya and its customers |
| Complexity | Depth beyond making it look nice? | Yes — requires purchase psychology, competitive positioning, and trust signal research |
| Clarity | Explainable in 1-2 sentences? | Yes — natural skincare brands fail to differentiate because packaging does not communicate trust clearly |
Designed the complete packaging system for Amaya Skin Essential's onion oil — including bottle label, four-sided box, and 3D mockups — using color psychology, visual hierarchy theory, and user trust principles to help a natural hair care brand stand out at point of purchase and build customer confidence before the first use.
Formula: [Action] + [Problem Area] + [Product] = Designing Purchase Confidence + Trust Gap at Point of Purchase + Amaya Skin Essential
Amaya Skin Essential is a natural skincare and hair care brand in the D2C space in India. The brand focuses on chemical-free, plant-based formulations targeting eco-conscious consumers moving away from synthetic beauty products. The onion oil product is a hair strengthening and scalp treatment — a high-growth category driven by rising awareness of natural hair care ingredients in India.