What is Alteryx?

Alteryx claims to be an Analytics Automation Platform that integrates the whole data ecosystem end to end. Originally designed for data scientists with a low-code approach, Alteryx has expanded to focus on self-service capabilities for business users to accelerate digital transformation.

What is Datagran?

Datagran is an integrated, self-service cloud data platform that enables data teams and business teams to work better together - streamlining the path from data to decisions. Our mission is to speed up the process of data workflows without the need of engineering resources, grow data adoption and company-wide trust in data by empowering business teams to access and analyze data, whenever and however they need it. Our robust modeling layer is also user-friendly enough for data-savvy business users to participate.


A good cloud data platform should be accessible and beneficial to everyone. These factors are vital for business teams to make informed, timely decisions. As such, things like learning curve, lengthy training time, implementation time, and limitations for non-technical business users are red flags.

While Alteryx is a robust, powerful cloud data solution that equally plays in the self-service space, there are certain downsides that negatively impact the ongoing accessibility of data for all users. In this comparison, we’re considering the perspective of a large tech and data saavy company that’s mature in their data journey, with teams embedded in business units. The main downsides include data engineering resources, overall learning curve and complexity, and cost.

Datagran, on the other hand, is fast to implement, learn, and load, doesn’t require any engineering resources. Plus, we’re significantly cheaper with free viewer licenses.

At a glance

Feature Alteryx Datagran
Pricing Pricing is product based and negotiated per customer. It is extremly costly having products like the Alteryx server going as high as $70k per year. Pricing is usage based and meassured via a propietary metric called Data Units. Datagran does not have differential pricing between products. Each Data Unit is $1 dollar and translates into one hoy of machine time. On average our enterprise clients spend around $300 in Data Units per month which translates in 300 hours of machine time.
Other than that all of our plans start at free forever or Enterprise at $5,000 per month and include 150 data units, 5 users and 50 million data rows.
Learning curve Steep - Although Alteryx is mostly a low-code tool it is highly complex taking in mind its extended functionality. Easy - Datagran provides code and low-code tools. It even provides an AI code assistant that understands plain english. No engineering required.
Average roll-out time 6-12 months. 2 weeks.
Data connectors Some major data bases and warehouses are available at an additional cost. Included
Destinations Not included. Clients must pay the Alteryx Server to deploy models which runs locally and requires technical knowledge. Provides multiples destinations like for example Intercom, Salesforce, Snowflake and many more.
Iterface In-browser; no desktop install. Mobile version is limited. In-browser; no desktop install. Mobile version is limited.
Software updates Updates are completed per customer and not globally for all customers, which can be a pain when migrating your deployment. Datagran updates all customer deployments at all times and makes sure nothing is broken and no one is left behind.
User permission management Yes Yes
Modeling layer Mostly low-code. If you want to code in Python or R clients will need to download packages with specific Alteryx commands which require training. Hosted VSCode IDE that runs with or without Spark. Datagran also provides multiple low code tools as well as an AI code assistant.
Customer Service Expect long delays in terms of responsiveness and resolution Highly reactive with SLAs in place; quick problem-solving

Cautions for Alteryx:

Datagran benefits