All-in-one Video Production Hiring Checklist (2025 Edition)

For CMOs, GTM Leaders, and B2B Founders hiring an animation-first video production company

1. Pre-Vetting Criteria (Before You Waste Time on Calls)

Don’t just reach out to 10 vendors. Use these filters to eliminate fluff before you even schedule a discovery call:

[ ] Is their portfolio focused on B2B, SaaS, or tech storytelling?
[ ] Do they explain what success looked like for past clients? or… they just show pretty visuals?
[ ] Is their LinkedIn presence active and positioning clear? (Are they thought leaders or just executors?)
[ ] Can you tell if they think in terms of funnel stages, not just animation timelines?

💡 MPV Tip: Great video partners often push back during scoping. If they don’t question vague goals or strategy gaps then they’re just order takers.

2. Stakeholder Alignment Tracker

Use this to avoid bottlenecks and CMO nightmares later.

Stakeholder	Role	Priority	Approval Needed?
Marketing Lead	Project Owner	🎯 High	✅ Yes
Product Head	Messaging Alignment	⚠️ Medium	✅ Yes
CEO	Brand Tone Approval	❓ Low	❌ No
RevOps	Analytics Setup	Medium	❌ No

🧠 MPV Strategy Layer: Make sure your internal team knows if this is a brand piece, a sales enabler, or a demo driver. Don’t let multiple stakeholders dilute the purpose.

3. True ROI Calculator: Will This Video Pay Off?

Metric	Before Video	Expected Lift	Notes
Demo Bookings	50/month	+20%	Based on CTA clarity
Email CTR (Explainer Video Embed)	1.5%	3%	If audience-fit is strong
Sales Cycle Length	45 days	-5 days	Use video in nurture flows
Lead to MQL Conversion	10%	13%	Trust-building through clarity

📊 Pro Move: Ask vendors to give performance benchmarks from past clients. If they hesitate, that’s a 🚩.