This runs the gamut between targeted ads to full on systemic manipulation of the content you are exposed to online through search results and suggested feeds. This information can be designed to expose you to information of decreasing safety and increasing escalation of risk until something bad happens.
Examples of this include the various radicalization pipelines. From being shown biased content that turns people into right wingers or being exposed to activist content to the point at which you begin. engaging in acts of civil disobedience which elevate ones’ risk level quite substantially, especially these days.
But also