Please read as follows:

I brought Alex in today because [insert: the specific audience challenge — e.g., "growth is the number one topic this year and you're all wrestling with how to build a real system around it"].

Alex Ohlinger is a three-time founder and former Mattel executive, and the founder of Leadway, where she designs revenue systems that turn marketing, sales, and AI into one cohesive growth engine. She is the creator of the SPARK System™, a practical framework that has influenced more than $500 million in revenue across more than 40 industries.

As you listen today, I want you to pay attention to [insert: the specific thing — e.g., "how this applies to your pipeline" or "where you recognize your own business in what she's describing"].

Please welcome Alex Ohlinger.