UX/UI Design • Product Design

🎨 Portfolio

✉️ alesyagawrilowa@o2.pl

👔 LinkedIn

👩🏾‍💻 Profile

I’m interested in data-driven design, conversion optimization, and e-commerce, fascinated by how design decisions directly impact business success. I'm also excited to explore branding and marketing and how it connects with UX. I’m enthusiastic about experimenting with AI tools to speed up repetitive parts of the process so I can spend more time on creative problem-solving and user experience.

💼 Experience

UX/UI Designer at Pink Pillow

Checkout redesign for handmade goods marketplace

May 2025

• Redesigned a high-friction checkout into a one-page flow using Figma, reducing drop-off and improving user trust.
• Improved clarity and hierarchy in the checkout layout, lowering cognitive load for smoother decision-making.
• Conducted user testing with 5 participants and applied insights to make the checkout process feel easier and more intuitive.
• Defined a new visual tone and brand direction that modernized the interface and reinforced product credibility.