About Me

I'm a UX Designer and Technical Leader with 8+ years designing user-centered products and leading design teams across banking, fintech, SaaS, and consumer goods.

I'm passionate about understanding people deeply and creating customized tools that naturally become part of their everyday lives. Great design goes beyond pixels—it's rooted in empathy, clear communication, and meaningful impact.

I work hard to foster alignment across teams, reframing complex problems and driving measurable improvements that make a real difference.

Contact

🖥️ work (portfolio)

:icons8-linkedin-48:mx.linkedin.com/in/amonterc

✉️ hi@alerickmonter.com

📱5532212020

Work Experience

Globant

DEC2020 – Today

🇺🇸 Pepsico - Frito-Lay North America // MFG Pro+

JUN2023-DEC2025

Design Technical Leader // Founding team member

Led discovery and design strategy for a manufacturing operations platform serving admins, leaders, and operators. Synthesized user research into strategic artifacts that unified alignment on core problems and shaped the product roadmap.
Managed a 6-designer team through end-to-end execution across three integrated platforms, establishing governance and quality standards enabling consistent delivery. Designed 15+ core features balancing complexity with cognitive load across three distinct user personas.
The core features achieved an average usability score (SUS) of 77% and received positive feedback after initial implementation, reflecting the success of the discovery-driven, multi-persona design approach.

🇺🇸 Atria Wealth

JAN2023-MAY2023

UX Designer

Owned UX improvements for a digital banking app focused on investments and wealth management. Evaluated business-identified enhancements, prioritizing high-impact solutions over surface fixes. Designed targeted UX and interaction improvements addressing root causes while balancing technical constraints with user needs.

🇦🇷 GDM (Grupo Don Mario)

SEPT-DEC2022

UX Designer

As part of the discovery team, I helped to reframe information architecture around user mental models. Delivered foundational IA and wireframes, synthesizing user insights into the first journey artifacts while aligning technical feasibility with business objectives.

🇬🇧 HSBC Mobile X (Mobile application)

NOV2020-AUG2022

UX Designer

Owned the migration from global to locally-optimized mobile banking experience across transactional journeys. Led research and design for Bill Payments and Top-up flows, synthesizing user behavior and local payment patterns to reframe interactions around regional mental models.
Redesigned Bill Payments journey, improving task completion by 30% and achieving 81% usability score (SUS).

🇲🇽 Entropy

AI/ML Marketing & E-commerce Platform

SEPT2019 – OCT 2020

Product Design Manager

Led research and design for AI/ML-Powered digital products serving internal marketing operations and external SaaS customers. Redesigned core product experience and landing page, shifting user comprehension from feature confusion to clear value articulation, improving conversion and onboarding.
Collaborated cross-functionally to redefine value proposition and go-to-market strategy. Established design framework and governance for the Experience Design team, enabling consistent quality and faster iteration across product lines.

BBVA

as Multiplica (Digital Consultancy) Contractor

APR2018 - SEPT2019

Sr User Experience Designer – Design Lead

Managed a multi-disciplinary design team (2–6 designers) for GloNet, BBVA's main banking operations platform. Diagnosed critical usability gaps and redesigned the account dashboard, improving user comprehension and task completion by 25%. Led end-to-end research, ideation, and testing across investments, profiles, and transfer journeys.
Restructured payment journeys by analyzing user mental models, simplifying the conceptual landscape so users confidently distinguished payment methods, requests, and lending options. Collaborated with product and engineering to ensure technical constraints informed design decisions.

Corporate Communication Consultant

OCT2007 - APR2018

(I worked as a Graphic Design and Corporate Communications Consultant for over ten years.)

Partnered with 10+ Mexican design firms as strategic advisor, bridging business operations (sales, vendor coordination, client relations) with creative delivery—a perspective that clarified scope conflicts and accelerated project timelines.
Reframed corporate communication briefs for Fortune 500 clients (Coca-Cola México, BBVA Bancomer, Rotoplas, Gentera, Alsea) by identifying core narrative themes and stakeholder priorities, then synthesized feedback across executive and design teams to align vision before production.
Led end-to-end concept development and production supervision for annual reports, sustainability communications, and brand strategy across print and digital channels, ensuring messaging coherence and strategic impact.
Managed cross-functional internal teams through complex proposal cycles, negotiating creative ambition with production feasibility and client budget constraints to deliver differentiated work.

UAM Azcapotzalco

APR2008 - SEPT2010

Publishing & Editorial Design Workshop Teacher

Daniel Esqueda Consultoría SC

APR2007

Sr Graphic Designer