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<aside> 🎨 Hello! I'm Alejandra, a multidisciplinary artist based in Buenos Aires, Argentina. I have 1 year of experience on Digital Marketing. In this field, I thrive at the intersection of design, social media managing and content strategy. My passion lies in uplifting small businesses through organic growth, using visually compelling designs that resonate with audiences and drive engagement.
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I'm a creative thinker, a problem solver, and an avid learner, always exploring new trends and techniques. When I'm not working on a project, you can find me writing, exploring artistic ideas or lost in the pages of a good book.
The first step with this client was reactivating the Instagram account, which hadn't been updated in a long time. The client wanted to take the next step in her career as a ceramist, and it was established that they needed a brand identity. Therefore, I designed a logo and created a workshop experience, along with a website for selling her products.
For the store, I took pictures and prepared videos, gathered data for each product and uploaded the available stock. The new logo was included along with information on both the project and the artist.
These were the website and Instagram account when the client reached out to me:
These were the accounts after I engaged in the project: